Managing a Company's Branding

Number of Pages 7

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the company fails to understand how to manage its brand properly, it cannot help its sales rep deal effectively with customers. The writer provides examples of material that should be provided by the company for use by its sales force. The paper is seven pages long and there are seven sources listed in the bibliography.


File: JR7_RAbrand.wps


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