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Number of Pages 11
An 8 page paper discussing the benefits of strategic shift from traditional to customer-targeted marketing. The organization seeking to provide products or services are more successful when operating within a relationship with the customer. Creating and maintaining such a relationship requires that the organization increasingly turn from traditional marketing methods to those that support customer-targeted concepts. Bibliography lists 11 sources.
File: CC6_KSmktTraCusTarStrat.rtf
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