Marketing and IKEA North America L.L.C.

Number of Pages 15

In fifteen pages this paper examines various marketing aspects of IKEA's North American facility such as definitions, price strategies and demand elasticity, marketing differences, product hierarchy, online marketing, channels of distribution, product life cycle 4 cycle stages, differentiation strategy, and marketing information and research. Seventeen sources are cited in the bibliography.

File: MM12_PGIKEA.rtf

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