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Number of Pages 10
The writer describes the way in which Nautilus, which manufactures Bowflex, has chosen not to identify itself with this product. The writer also discusses the marketing mix, and ways Nautilus could expand its distribution channels for the Bowflex without competing directly with its established retailers. The paper is ten pages long and there are eight sources listed in the bibliography.
File: CC6_KSmktgBowflex4Ps.rtf
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