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Number of Pages 8
This 8 page paper examines McDonald's in China. The paper presents a SWOT analysis examining the strengths, weaknesses opportunities and threats; a PEST analysis looking at the political, economic, social and technological influences; and finally a Porter's Five Forces analysis discussing the current competitors, the threat of new entrants, the power over buyers and suppliers and the power substitutes. The bibliography cites 16 sources.
File: TS14_TEMcDchina.rtf
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