Research Paper On Marketing Of Financial Services

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Role of Customer Relationship Marketing

    In eleven pages customer relationship marketing within the context of the marketing of financial services is examined in terms of its role, the value it creates, and its company impact. Twenty sources are listed in the bibliography.

  • Marketing Communications and the Selling of Financial Services

    Financial services products are an intangible good and may often be a grudge purchase making them harder to sell. This 5 page paper considers the role of communications in marketing financial services and looks at how a financial services company can gain a competitive advantage. The bibliography cites 8 sources.

  • Developing Marketing for McBride

    The writer looks at the way a fictitious company; McBride Financial Services, offering a service to help home buyers find low cost mortgages, may develop a marketing campaign. The paper starts with a consideration of why and how market research should take place, and then assesses the different media forms that may be utilized effectively to appeal to a limited geographical market, including assessment of the Internet as a marketing channel. Three sources are cited in the bibliography this four page paper

  • Home Depot's 5 Year Marketing Plan

    In sixteen pages Home Depot's marketing plan is examined and features a profile of the company, anlaysis of the competition and the industry itself, SWOT analysis, mision statement, goals both financial and nonfinancial, target markets, customer analysis, expanded services, 4Ps, financial information, and a 5 year projected marketing plan and implementation. Fifteen sources are cited in the bibliography with the inclusion of three tables also provided.

  • EXAMPLE OF A MARKETING PLAN: SANDILE SECURITY SERVICES

    Provides a marketing plan/overview for Sandile Security Services. Included are discussions about marketing differentiation, segmentation, commoditization and the 4 Ps of marketing. There are 9 sources in the bibliography of this 5-page paper.

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