"Not for Women" - The Reinforcement of Patriarchy and Hegemony in Dr. Pepper Ten Ads

Number of Pages 13

In a paper of thirteen pages, the writer looks at and critically analyzes the Dr. Pepper Ten "not for women" ad. Using Marxist critical theory, it is argued that the ad reinforces hegemonic ideals of patriarchy. Paper uses seven sources.


File: KW60_KFpsy023.doc


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