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Number of Pages 11
A LoNGPEST analysis is applied to the supermarket industry in the United Kingdom in eleven pages with Iceland, Waitrose, Morrison's, Safeway, Asda, Sainsbury, and Tesco detailed with the marketing strategies employed by Sainsbury and Tesco also contrasted and compared. Seven sources are listed in the bibliography.
File: TS14_TEuksuper.rtf
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