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Number of Pages 25
The writer presents a marketing plan for a startup restaurant to be located in Canberra. The restaurant which will specialize in ethnic food is starting in a competitive environment and requires a viable and cost-effective marketing plan. The writer starts by analyzing the macro environment in order to identify the different factors which will impact on the restaurant and then presents a marketing plan, including identification of the primary target market, as well as assessment of the product, placement, price and promotion for the business. Twenty-five sources are cited in the bibliography of this twenty-five page paper.
File: TS14_TEpersiarest.doc
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