Populations Services International Marketing Case Study

Number of Pages 3

This three page paper examines aim marketing case study supplied by the student. Population Services International (PSI) has been employed to market the Raja condoms and Maya contraceptive pill in Bangladesh. The sale of the condom is has been successful, but the Maya pills have been less successful. The paper considers why there have been difficulties in marketing than and suggests a new strategy to improve sales. The bibliography cites two sources.


File: TS14_TEPSIMaya.rtf


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