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Number of Pages 3
A 3 page paper discussing what a women's retail apparel company will need to know for setting prices in another city. The bottom line is that the company will need to assess the local market and match market needs with the needs of the company. Studying the area and its population provides the insight the company's management will need to be effective in addressing its pricing objectives. Bibliography lists 3 sources.
File: CC6_KSmktgPricObj.rtf
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