Pure Play Internet Banks; Can they Create Value?

Number of Pages 30

This 30 page paper considers whether or not pure play internet banks are able to create value. The paper starts with an in-depth literature review considering how internet banks may create value and the challenges they face along with the limited existing research. The paper then presents a methodology and some fictitious results to a survey of customers using the UK bank First Direct to assess the value the bank creates. The bibliography cites 23 sources.


File: TS14_TEppintbank.rtf


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