Reaction Strategies to SWOT Factors for Southwest Airlines

Number of Pages 5

There are four generic strategies an organization may pursue; cost leadership, differentiation, focus and pre-emptive strategies. The writer looks at a single factor from each of the categories of a SWOT analysis and assesses and discusses business tactics that may be utilized for each of the generic strategies. Six sources are cited in the bibliography of this five page paper


File: TS65_TESWswotpes.doc


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