Research Paper On Consumer Behaviour Towards Online Shopping
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Research Proposal to Increase Knowledge of Online Purchasing Processes
Before buying a product or a service online consumers traverse a number of processes, identifying potential products or services, and potential suppliers. This 21 slide presentation is a proposal for research to increase knowledge regarding the way consumers develop preferences. The proposal is for the research to be undertaken using online hotel booking. The slides are provided with speaker notes. Five sources are cited in the bibliography of this seventeen page paper.
Amazon.com Case Study
This 6 page paper answers specific questions regarding Amazon and its market. The questions include consideration of how or why Amazon have been a successful online retailer, whether or not Amazon customers also use other sites to shop for books and CDs, what aspects of customer services have aided Amazons development, why high turnover does not necessarily result in higher profits, the differences between an online and a bricks and mortar experience and the potential problems Amazon.com may face as they continue to expand their product ranges. The bibliography cites 10 sources.
Benefiting and Educating Consumers Through Advertising
In this paper consisting of four pages the benefits of properly *educating consumers particularly in the area of pharmaceuticals, online bankers, and online trading are discussed. There are six bibliographic sources cited.