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Number of Pages 3
In a paper of three pages, the author evaluates two research articles that pertain to specific areas of marketing research. This researcher evaluated these articles in terms of the theoretical foundation, the framework, objectives, research model and results. This research identified the connection between these two articles on price advertising and corporate social responsibility to compare different views of the theories presented. There are two sources utilized.
File: MH11_MHconsuart2.doc
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