Rolex's Strategy

Number of Pages 11

In eleven pages this paper examines the high priced wristwatch industry in a consideration of marketing strategy with a case study of Rolex discussing major factors of success and Porter's Five Forces model. Ten sources are cited in the bibliography.


File: CC6_KSstratRolex.rtf


Send me this paper »

« Back to Topic Listings

Copyright © 1994-2026 The Paper Store Enterprises, Inc. & Research Papers Online. All rights reserved.