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Number of Pages 22
This 22 page paper examines the low-cost Irish airline; Ryanair. The paper looks at the strategy of the company and the way in which it is following an overall low cost provider strategy. The paper also discusses the performance of Michael O'Leary; the CEO, the way that the strategic vision for the firm has changed at the time, the financial performance of the company between these 2005 and 2008, forces for change in the European airline industry, success factors in the European airline industry, the way that key policies and practices of Ryan and match these forces, social responsibility and current issues facing the company. The paper ends with some recommendations. The bibliography cites 9 sources.
File: TS14_TEryan08.rtf
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