Should Citibank Launch a Credit Card?

Number of Pages 8

The case study is based on a hard case study looking at Citibank in 1988, and their position regarding the potential launch of a credit card. The writer considers whether or not the organization should launch a credit card, and then considers issues such as the target market, market positioning as well as organizational issues. Three sources are cited in the bibliography this eight page paper.

File: TS14_TEcitibankc.rtf

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