Still Relevant After More Than 40 Years 'Marketing Myopia'

Number of Pages 5

This book report in 5 pages considers the Theodore Levitt text that was originally written back in 1960 for the Harvard Business Review, and discusses the relevance on the relationship between consumers and organizations instead of myopically focusing upon bottom lines. There are 5 bibliographic sources.


File: D0_Markmyo.wps


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