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Number of Pages 6
The writer assesses the strategic position of Southwest Airlines and the threats they face by undertaking tow strategic assessments. The use of Porters Five Forces facilitates an assessment of the overall position of the firm in the industry. The PEST analysis looks at the wider microenvironment that impacts on the airline. Eighteen sources are cited in the bibliography of this six page paper.
File: TS65_TESW5force.doc
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