THE VALUE OF CULTURAL UNDERSTANDING WHEN NEGOTIATING IN AN INTERNATIONAL ENVIRONMENT

Number of Pages 4

Provides insight as to cross culture in the area of international business negotiations and risk acceptance/aversion. Parties who understand their counterparts' cultural attachment (and subsequent risk aversion) could have more successful negotiations. There are 2 sources listed in the bibliography of this 4-page paper.


File: AS67_MTibaran.doc


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