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Number of Pages 3
Disneyland Paris was originally known as Euro Disney; the name was changed to escape the problematic image that had developed. The paper is in the three parts, the first assesses the challenges and difficulties face by Disney when planning and setting up the theme park, the second part of the paper assesses strategy and approaches that my have been utilized to reduce or eliminate the problems that were faced. The last part of the paper looks at the project using hindsight to assess if the right location was chosen. Three sources are cited in this three page paper.
File: TS14_TEprobeudis.rtf
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