The Importance of Branding in Marketing and Sales

Number of Pages 17

The writer looks at how marketing takes place. The paper starts by defining marketing and the way that it supports sales. The definition of a brand and an examination of branding strategies are then discussed, with consideration of the way a firm may use them to increase product awareness and support revenue generation. Ten sources are cited in the bibliography of this seventeen page paper.


File: TS14_TEMarkbrand.doc


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