The Marketing of New Zealand

Number of Pages 18

Tourism New Zealand, the operating name for the New Zealand tourist Board, launched a marketing campaign in 1999 aimed at increasing levels of tourists visited the country. The campaign has lasted in excess of a decade, and has coincided with significant increases in the number of tourists. The writer assesses the campaign, looking at the way tourism may be marketed and underlying theories as well as the campaign itself and the results it is produced. The bibliography of this eighteen page paper cites thirteen sources.


File: TS14_TEpureNZ.rtf


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