The Mini Cooper Division at BMW and Its Success

Number of Pages 4

A number of factors determine success in the automobile industry. This paper looks at the Mini Cooper and how this division of BMW supports these core competencies. This paper has four pages and ten sources are listed in the bibliography.


File: TS14_TEbmwcsf.rtf


Send me this paper »

« Back to Topic Listings

Copyright © 1994-2025 The Paper Store Enterprises, Inc. & Research Papers Online. All rights reserved.