The Position and Strategy of JetBlue Following the Valentines Day Debacle

Number of Pages 6

The writer looks at the US low cost airline JetBlue, which faced significant problems in February 2007, including the stranding of passengers in a grounded aircraft fro more than eight hours and the grounding of more than 1,000 flights. The problems of the airline are considered in the context of declining US market, with an assessment of the likelihood of success for JetBlue’s strategy in the fufutre.


File: TS14_TEjetblue8.doc


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