The Potential of the Energy Drink Market

Number of Pages 11

The energy drinks market has a great deal of potential, the right to looks at a case study supplied by the student concerning the Dr Pepper Snapple Group and the way in which they were considering entering the energy drink market in 2006. The writer starts by looking at the market and its main features, considering what this means for a new entrant into the market, defines a potential target market and presents an outline marketing mix. The paper ends with a financial projection for the first 24 months. Three sources are cited in the bibliography this eleven page paper.


File: TS14_TEdrpepen.rtf


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