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Number of Pages 25
This 25 page paper looks at an issue facing the management of Sainsbury's, a UK supermarket, The firm is loosing market share and the profit levels are lower than a few years previously. The paper gives an introduction which defines the problems and give aims and objectives for the research, then performs an in-depth literature review. The review looks at the firm and the way it competes and then assesses the way firms can gain customers and keep them, creating loyalty. Primary research is then simulated with the findings reported and recommendations made. The bibliography cites 20 sources.
File: TS14_TEprobsains.rtf
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