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Number of Pages 15
Tesco entered the Irish market for the second time in 1997, the second attempt has been more successful that the first attempt. The paper examines the strategies found in the firm in the Irish market and discusses how these are beneficial to the firm, looking at the way that value is created, and how the customers are satisfied and loyalty is gained as a result of the strategies. Fifteen sources are cited in the bibliography of this fifteen page paper.
File: TS14_TEIREtesco.rtf
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