The Strategy of RyanAir and EasyJet; Comparing Low Cost Airlines

Number of Pages 14

This 14 pages paper examines two low cost airlines, UK based EasyJet and Irelands RyanAir. The strategies and core competences of the firms are examined and compared before considering how well these strategies may serve the airlines in the future. The bibliography cites 8 sources.


File: TS14_TEryaneasy.rtf


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