The Value of Customer Relationship Management for Web Based Retail Operations

Number of Pages 16

The writer proposes the implementation of a customer relationship management system (CRM), for a firm providing retail operations through the Internet. The potential benefits of CRM considered in the context of the value chain, required supporting technology infrastructure, implementation and consideration on the way in which the change should be implemented. Eleven sources are cited in the bibliography this sixteen page paper.


File: TS14_TEretailcrm.doc


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