Why Are Female Stereotypes in Advertising Still Effective?

Number of Pages 52

In an age of increasing liberation it may be seen as surprising that advertisers are still using many female stereotypes in their marketing. The paper is writer as a dissertation to examine this including a comprehensive literature review and the simulation of a primary research with relevant results. Fifty-four sources are cited in the bibliography of this fifty-two page paper.


File: TS14_TEfemadv.doc


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