Research Paper On Consumer Behavior .Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Consumer Behavior Changes and Marketing Implications
In thirty three pages consumer behavior since the 1920s is examined along with the implications changes had upon marketing with World War II, the Consumers Bill of Rights, TQM, and the Internet among the topics discussed. There are more than twenty sources cited in the bibliography.
Consumer Behavior and Analysis; Greetings Cards
This 10 page paper looks at the consumer behavior that is observed in the greetings card market. The behavior is analyzed using a range of approaches, including Maslows Hierarchy of Needs, personality types, emotions, attitude and segmentation. The bibliography cites 15 sources.