Research Paper On Niche Marketing

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • Business in a Niche Market - The Competitive Advantages

    In a paper of four pages, the writer looks at how niche markets can covey a competitive advantage. Using the case study of Urban Outfitters, the paper analyzes how niche markets can be capitalized most successfully. Paper uses three sources.

  • Hansa Pilsner Case Study; Marketing Questions

    This 7 page paper is based on a case study supplied by the student on the South African SAB beer; Hansa Pilsner. The paper answers questions concerning marketing, looking at why it failed in the early years, the research that could have been undertaken before launching a new beer, the ways the market could have been segmented, how the communication eventually succeeded and whether the brand should move to a mass market strategy from its' niche market. The bibliography cites 5 sources.

  • Marketing Strategies for Coca Cola

    In ten pages this paper considers Coca Cola in terms of its new product development, diversification, new market creations and penetration of markets with an evaluation of targeting certain niche markets and their effects on company positioning. Twelve sources are cited in the bibliography.

  • Global Markets for Wine and Its Influences

    In eight pages this paper examines global wine markets in an overview of various influences along with present trends, attitudes and behavior of consumers, niche markets, and market segmentation. Five sources are cited in the bibliography.

  • Marketing Massage Oil In the United Arab Emirates

    An 8 page action plan for introducing a new massage oil in UAE's largest city. The company envisions establishing and benefiting from a niche market for Elemis Massage Oil, one in which customers are loyal to the product and actively ask retailers to provide it for them. The company seeks to be well established in the market before it attracts a great deal of attention from other potential competitors. Bibliography lists 6 sources.

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