Research Paper On Product And Brand Management

Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.

  • The Use of Psychology in the Development and Use of Brands

    The writer looks at how and why it is important for marketers to understand consumer psychology when they choose why and how to brand products or services. The paper includes a definition of brands and branding, and consideration of the way tht consumers may relate to products and/or brands. The paper ends with a case study of psychological branding. Eighteen sources are cited in the bibliography of this fifteen page paper.

  • Examining the Brand Equity for Coke

    The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though the different characteristics of the brand and the product. Ten sources are cited in the bibliography of this six page paper.

  • Global Branding And Global Brands

    An 8 page paper that begins with a discussion about brands and branding and the importance of branding. The essay then reports the most recognized brands and the top global brands, according to different reports. One report includes a comparison of the top brands in different geographic regions. Another study reports top brands in terms of brand value. Brands are identified. 1 Table included. Bibliography lists 9 sources.

  • Launching a New Product in International Markets; a Product Plan

    This 19 page paper looks at launching a brand new product on the market. The product chosen is an anti-ageing product. The paper describes the new product, outlines the goals and strategies for the launch and first few years, defines and examines the target market considered competitors and substitutes, and then looks at the pricing, distribution and promotion of the product. The paper ends with a three-year budget. The bibliography cites 9 sources.

  • The Branding of a New Range of Refrigeration Products

    Branding can be a key element in the success or failure the product. The writer considers the way in which a new range of fridges may be granted, looking at aspects such as how the logo and brand name will be developed in order to attract the target market, the way that the branding may be perceived as well as its utilization in marketing. Fourteen sources are cited in the bibliography this ten page paper.

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