Research Paper On Search Engine Marketing
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
New Search Engine for the Chinese Market
ABaidu is the dominant search engine utilized in China, the writer considers the way in which a new engine may be designed in order to compete effectively in gain a dominant position. The general environment, including the motivations and characteristics of the users and difficulties faced by other search engines in the country such as Google are all examined. Requirements for a new search engine, including the way that the new search engine may gain a competitive advantage and compete effectively are presented. Ten sources are cited in the bibliography this noneteen page paper.
Comparing Search Engines; Dogpile and Kartoo
This 6 page paper compares two meta search engines, comparing the search features, way that they index results, present results, different features and ownership of the sites. The paper compares an identical search on each engine. The bibliography cites 4 sources.
Internet Marketing Options for a New SME
This 3 page paper considers potential marketing options for a new medium sized e-business. Choices such as search engines, banner advertisements and viral marketing are discussed along with a potential way of monitoring the sales that the different marketing sources create. The bibliography cites 3 sources.