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Number of Pages 20
This 21 page paper is an in-depth look at the US company Anheuser-Busch, owner of brands such as Budweiser and Bud light. The paper looks at the company's vision, Mission and strategies and examines the company including the use of an external opportunities and threats and the creation of an external factor evaluation matrix, the internal strengths and weaknesses and an internal factor evaluation matrix, a competitive profile matrix, a SWOT analysis and consideration of the company according to Boston Consulting Group matrix (BCG Matrix). Using the analysis the writer makes strategic recommendations for the company. The bibliography cites 6 sources.
File: TS14_TEanheuser.rtf
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