Cola Wars; Marketing Case Study of Coca-Cola and Pepsi

Number of Pages 7

This 7 page paper looks at the way in which sales of Coca-Cola and Pepsi have suffered, examining this from a marketing perspective. The paper uses the product lifecycle to explain the problems and patterns seen in the marketplace and considers the way in which Pespi and Coca-Cola have and could respond to retain sales. The bibliography cites 3 sources.

File: TS14_TEcolawar.rtf

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