Consumers Buying and Decision Making Processes in the Fashion Industry

Number of Pages 14

This 14 page paper looks at the way purchase decision are made by consumers when purchasing fashion. The paper simulates findings of a research survey to define consumer segments, compares these to the segments identified i theory and then consider the purchase process that takes lace. The bibliography cites 15 sources.


File: TS14_TEfashionbuy.rtf


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