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Number of Pages 4
The writer looks at the way a fictitious company; McBride Financial Services, offering a service to help home buyers find low cost mortgages, may develop a marketing campaign. The paper starts with a consideration of why and how market research should take place, and then assesses the different media forms that may be utilized effectively to appeal to a limited geographical market, including assessment of the Internet as a marketing channel. Three sources are cited in the bibliography this four page paper
File: TS14_TEMcBMstrat.rtf
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