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Number of Pages 13
In thirteen pages direct marketing and the influence of electronic media such as the Internet and the marketing changes and adaptations that have resulted are considered within the context of the statement 'The power of the web…is as a direct marketing medium par excellence…the web or…email marketing…are simply new media offering new scope for the exercise of direct marketing skills.' Fifteen sources are listed inthe bibliography.
File: TS14_TEinternetmark.rtf
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