External Analysis for a New Microbrewery Company

Number of Pages 8

This 8 page paper examines the external environment that impacts ion the beer industry, using an approach of environmental scanning the market and its demographics are examine, a PEST analysis looking at the political, economic, socio-cultural and technological influences and then considering the opportunities and threats in this environment. The bibliography cites 8 sources.


File: TS14_TEindbeer.rtf


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