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Number of Pages 4
The writer looks at the well known premium brand, Burberry and considers the influences that should be considered when developing a pricing strategy. The different influences, including the income of the target market, the need to retain an exclusive brand image and the way that the premium poison may be supported or undermined are all discussed. Four sources are cited in the bibliography of this four page paper.
File: TS14_TEburberryp.doc
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