Research Paper On Customer Satisfaction In Hotel Industry /Pdf
Click on any of the term papers to read a brief synopsis of the research paper. The essay synopsis includes the number of pages and sources cited in the paper.
Customer Satisfaction/Profitability v. Production & Quality
A 12 page research paper that explores the topic of customer satisfaction and how it is related to both profitability and product/service quality. This relationship reveals why customer satisfaction has taken center-stage in the new economic paradigm. No longer is customer satisfaction a cursory consideration to profitability. Customer satisfaction, in many ways, is profitability. Bibliography lists 10 sources.
Self Service Kiosks for Hotel Check-in and Check-out
A 5 page paper discussing the development and use of kiosks for use in hotel lobbies that customers can use to check in, select their own rooms, pay for their rooms and print receipts for themselves. Already in use at several large chains, the kiosks can improve productivity and reduce costs, while increasing customer satisfaction by eliminating or reducing wait time to check in. Desk service still will be available for those who cannot or choose not to use the automated system. Bibliography lists 4 sources.
Consumer Behaviour and Marketing a Hotel
This 5 page paper is written in to parts and is based on a case study of a budget hotel located on the shores of the Caspian Sea. The first part of the paper considers customer behaviour and the influences on how they make the decision to book rooms at the hotel. The second and longest part of the paper outlines a marketing strategy that uses advertising in the press, the sue of direct marketing to existing customers and the setting up of a public relations event to get free publicity and enhance the hotels’ reputation.