Global Expansion of Largest Fast-Food Restaurant

Number of Pages 3

The old adage of thinking globally and acting locally is one that McDonald's had to take to heart. To succeed in foreign countries, the company had to adapt their menu to satisfy the tastes and customs of the culture. They also changed some operational strategies. There are four sources listed in the bibliography of this three page paper.


File: ME12_PGglb09.rtf


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