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Number of Pages 10
This 10 page paper looks at a case study concerning a hotel in Madrid. The paper considers the current positioning of the hotel, the segments that the hotel could choose to target and those which may offer the greatest potential increase the revenues, determines a pricing strategy with the aim of increasing revenue while minimizing the average total cost per room/guest. The bibliography cites 10 sources.
File: TS14_TEmadhotel1.rtf
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