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Number of Pages 3
3 pages in length. Deciphering what is real and what is fabricated used to be a relatively simple process where advertising is concerned, inasmuch as the industry as a whole lacked a finite understanding of the subtle nuances inherent to effective advertising. Today, however, is an entirely different ballgame where strategy is concerned; with the infusion of mass media and the Internet, Jay Chait clearly illustrates how the prospect of advertising in the twenty-first century is steeped within a precarious bubble of artificial desires and subliminal coercion. No additional sources cited.
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