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Number of Pages 4
Starbucks has a core competency in selling beverages. The firm needs to introduce new drinks in order to keep customers happy and renew the image. The writer outlines the reasons why the firm should investigate launching a fruit juice drink, defines a suitable sample population and gives a summary of the contents of the final research report. Four sources are cited in this four page paper.
File: TS14_TEstarsoft.rtf
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