Marketing and Brand Management at JetBlue

Number of Pages 10

JetBlue is one of the younger airlines in the US. The writer examines the role of marketing and branding and the way it has been strategically developed to support the firms success. Sixteen sources are cited in the bibliography of this ten page paper.


File: TS65_TEjetbluebrand.doc


Send me this paper »

« Back to Topic Listings

Copyright © 1994-2024 The Paper Store Enterprises, Inc. & Research Papers Online. All rights reserved.