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Number of Pages 16
The writer presents a marketing plan that could be used to promote Dubai Internet City as a business location, the paper starts by looking at the potential market and assessing segments, differentiation and competition. The second part of the paper then uses the 4 P’s model to present a marketing campaign. The campaign focuses of businesses in Pakistan. Fifteen sources are cited in this sixteen page paper.
File: TS14_TEdubint2.rtf
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